17 September 2015

Media News: Two Star Legend

This week, we are looking at the genius of film posters, clever marketing and media manipulation.

The Guardian, 2015
Legend was released last week. In it, Tom Hardy plays both legendary British gangsters, Ronnie and Reggie Kray. The film has met with four- and five-star reviews from many, but The Guardian's Benjamin Lee gave it only two - calling it 'cartoonish' with a 'lack of atmosphere' (Lee, 2015).

Despite this, the film distributors included his star-rating on the poster of all reviews - placing it front and centre, in a spin that Lee himself call 'movie marketing gold'.

Read the original review HERE and the response to the poster HERE. Think about the following questions:
  • How is this relevant to our understanding of media marketing?
  • How is this an example of the need for us all to be media literate?
  • How true is the saying, 'No publicity is bad publicity'?


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