This week, we are looking at the genius of film posters, clever marketing and media manipulation.
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| The Guardian, 2015 |
Legend was released last week. In it, Tom Hardy plays both legendary British gangsters, Ronnie and Reggie Kray. The film has met with four- and five-star reviews from many, but The Guardian's Benjamin Lee gave it only two - calling it 'cartoonish' with a 'lack of atmosphere' (Lee, 2015).
Despite this, the film distributors included his star-rating on the poster of all reviews - placing it front and centre, in a spin that Lee himself call 'movie marketing gold'.
Read the original review HERE and the response to the poster HERE. Think about the following questions:
- How is this relevant to our understanding of media marketing?
- How is this an example of the need for us all to be media literate?
- How true is the saying, 'No publicity is bad publicity'?
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